High
traffic sites represent good examples of
combining effective website design with effective
marketing (both online and offline). Whether
these examples are directly applicable to you
depends on whether the same design and marketing
issues arise in your marketing niche. (For instance,
the decisions made a highly trafficked search
engine portal site may not all be relevant to
a mid-size commercial product site.)
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WORLDWIDE
number
of monthly surfing sessions: 18
number of unique domains visited monthly: 48
page views per month: 797
page views per surfing session: 43
time spent per month: 9 hrs, 50 mins
time spent during surfing session: 32 minutes
average duration of a page view: 44 seconds
Source: Neilsen
NetRatings, April 2002
most
addictive web categories (average time per visit):
-
finance
and investment (including banking): 21 mins, 33 secs
-
news
and information:
15 mins, 47 secs
-
family
and lifestyles:
14 mins, 32 secs
-
search
engines, portals and communities: 13 mins, 27 secs
-
travel:
11 mins, 57 secs
Source:
CyberAtlas,
Feb 2002
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